![]() Not a tool I'd perhaps suggest if you've paid software, but I know this is great for others who don't. □ Twitch Tracker - shows you what games are popular on Twitch over time and gives good insights and details into most streamers (and helps find them). I use this to inform myself on client and gaming industry news. □ Google Alerts - awesome tool which pings your inbox daily (or weekly) with ALL of the top news stories for what you're working on. □ TikTok Insights - great free data from TikTok which can be tailored per country and verticle (eg. Want some free tools I use to help me deliver marketing campaigns for gaming brands? This industry has far too much gate keeping - so I hope this helps someone out! Links in comments□ If you'd like to learn more, always feel free to drop me a line! Harnessing this correctly as a brand can be a great way to engage and build your audience, but please have due dilligence. This all being said, gaming is a great opportunity for many brands, the planet has 3.09 billion gamers, a lot of which are extremely passionate. ![]() Your typical agency may be correct saying it's a great opportunity, but make sure you both have specialized support to succeed with industry experience. □You don't have a knowledgeable and authentic partner to help guide you. This is especially true if you're looking for higher funnel brand led activity, don't let someone sell you on meaningless vanity metrics and ensure you and your partners have appropriate brand tracking studies set up. □When you're unsure of your KPIs and how to track them. Esports is a very small niche of the wider gaming community, you should look wider first. □Esports is great but it's probably not what you need at first, despite how pushy esports industry sales teams may be. Far too many brands dip in and out, real success in gaming is typically (not always) built from a long term strategy. □If you aren't willing to support a gaming strategy for a sustained period. Well, it certainly isn't, heres my view on when you shouldn't. Coca Cola or McDonalds) SHOULD do a gaming and esports marketing strategy, like it's some magic one size fits all tactic to see marketing success. If you're a brand -> creators can give you so so much more than a face for your campaigns and some unboxings, if your brand has high overlap with a creators audience at scale, there's a good chance they can help you grow and even make seven / eight-figure sales with the right fit.Įveryone always talks about when your non-endemic gaming brand (eg. If you're a creator -> creating products could be a huge driver of revenue and growth for your brand, but you need to be cautious, do your diligence and make sure you get a fair deal. □ Finalmouse Starlight Pro TenZ - collab between Valorant Pro TenZ and Finalmouse, this sold out 40,000 units ($7.6m) within a matter of hours. □ MrBeast Burger - lots of hype, but the company behind it, 'Virtual Dining Concepts' is now being sued by MrBeast for poor quality food and brand damage, but did make $150m in revenue. □ Prime - KSI and Logan launched the hydration drink in 2022 and have seen huge success ($200m+ in revenue). Not all of these go great many do - I found this really interesting either way so I wanted to share some examples for everyone. One recent trend we've seen more of recently is gaming creators developing new products either independently or with an industry partner. This is a more compact environment, which should make for tense battles, and a new weapon will be made available in conjunction with the fresh map.ĭeveloper PUBG Corporation noted that over 50 million units of PUBG have been sold across the PC and Xbox One to date, and obviously with this price reduction it’s hoping to expand the player base further.Gaming creators in 2023 are so much more than 'influencers', with many running expansive seven-figure businesses. The offer comes ahead of the launch of a new PUBG map, Sanhok, which will be out on June 22. Some 227 million players are actively partaking of PUBG every month, with 87 million engaging on a daily basis. It’s the first time that PUBG has been on sale with Steam, and the precise major milestone being celebrated is that there are now over 400 million folks who have played the game in total across all platforms, including mobile. Buy PlayerUnknown’s Battlegrounds on Steam with 33% off.That’s for the full game, although the offer is only available for a limited time – until July 5 – so you want to act sooner rather than later. That means you can get a slice of the battle royale action for $19.99 in the US (around AU$27), rather than $29.99, or £18.08 in the UK rather than £26.99.
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